Social Media Platforms

Social Media Platforms

While social media platforms have only been around for less than thirty years, they are have now become part of daily life for a large number of people around the world. For marketers, social media platforms provide an opportunity to reach and engage with potential buyers. To use the tool effectively, it is important for marketers to understand which consumers use what platform. Please review the report from Pew Research about social media usage in 2021 (https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/). In your first post, please respond to the following questions: APA.

1) what results of the analysis aligned with what you had expected and what part of the results were surprising to you?

2) since the data was collected more than two years ago, what changes in social media usage have happened since then? Please describe one recent development focusing on either an age group or a platform.

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Social Media Platforms

While social media platforms have only been around for less than thirty years, they are have now become part of daily life for a large number of people around the world. provide an opportunity to reach and engage with potential buyers. To use the tool effectively, it is important for marketers to understand which consumers use what platform. Please review the report from Pew Research about social media usage in 2021 (https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/). In your first post, please respond to the following questions:

Social Media Platforms

1) what results of the analysis aligned with what you had expected and what part of the results were surprising to you?

2) since the data was collected more than two years ago, what changes in social media usage have happened since then? Please describe one recent development focusing on either an age group or a platform.

provide an opportunity to reach and engage with potential buyers. To use the tool effectively, it is important for marketers to understand which consumers use what platform. Please review the report from Pew Research about social media usage in 2021 (https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/). In your first post, please respond to the following.