Red Bull Marketing Strategy

Red Bull Marketing Strategy

Red Bull Marketing Strategy, Start to familiarize yourself with Red Bull and its current marketing strategy by reviewing the reading list uploaded below. Check out its website and learn about the company, its goals, strategies, and successes. Use this same company for all assessments in this course. In addition, look at two other websites that provide background on Red Bull’s current marketing strategy: APA.

Submit your assessment of the first P (product) for Red Bull’s hypothetical new coffee product line. Use your imagination and explain your assumptions about this product line based on what you have discovered about Red Bull products, other similar products, and the energy drink market.

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Red Bull Marketing Strategy

This product assessment should include the company, packaging, brand identity, and target market requirements. Incorporate information from two other sources related to the content of the assessment. In your assessment, evaluate the following:

· Describe the new product line and Red Bull’s primary target market for its new coffee energy drinks. What are the characteristics of the product and the traits of the primary target market?

· Discuss the branding of the new product line of coffee drinks, including the intended audience and the product positioning.

· Describe the packaging for the new product, and the overall product color scheme. How will these new energy coffee drinks stand out?

Red Bull Marketing Strategy

· Discuss product strategies for Red Bull to achieve business success for the new product and why those strategies will be successful.

· Cite any resources you use.

· Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.

• Written communication: Communication should be clear and well organized, and support a      central idea, with no technical writing errors, as expected of a business      professional.
• References: Ensure you give credit to your sources. Use APA formatting when      appropriate.
• Length: Approximately 3–4 typed, double-spaced pages, in addition to the      title and references pages.
• Font and font size: Times New Roman, 12 point.