Marketing Channel System

Marketing Channel System

Marketing Channel System, Pick a retail brand with brick-and-mortar stores and go to its website.  Spend some time exploring the website and answer the following questions: Please note, you may need to conduct additional research to answer the questions. All answers should be supported with concepts learned in the text as well as outside sources as needed. APA.

Question 1.  What is the marketing channel system employed by the brand?

Question 2.  Does the retailer encourage loyalty?  What do they do that encourages loyalty?  What further improvements could these stores make?

Question 3.  On the website, locate as many forms of communication as you can find.  Conduct an informal communications audit.  What do you notice? How consistent are the different communications?

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Marketing Channel System

Pick a retail brand with brick-and-mortar stores and go to its website.  Spend some time exploring the website and answer the following questions: Please note, you may need to conduct additional research to answer the questions. All answers should be supported with concepts learned in the text as well as outside sources as needed.

Question 1.  What is employed by the brand?

Question 2.  Does the retailer encourage loyalty?  What do they do that encourages loyalty?  What further improvements could these stores make?

Question 3.  On the website, locate as many forms of communication as you can find.  Conduct an informal communications audit.  What do you notice? How consistent are the different communications?

Marketing Channel System

Pick a retail brand with brick-and-mortar stores and go to its website.  Spend some time exploring the website and answer the following questions: Please note, you may need to conduct additional research to answer the questions. All answers should be supported with concepts learned in the text as well as outside sources as needed.

Question 1.  What is the marketing channel system employed by the brand?

Question 2.  Does the retailer encourage loyalty?  What do they do that encourages loyalty?  What further improvements could these stores make?

Question 3.  On the website, locate as many forms of communication as you can find.  Conduct an informal communications audit.  What do you notice? How consistent are the different communications?