Amazon Marketing Manager

Amazon Marketing Manager

Critique a peer-reviewed article regarding consumer behavior.

Amazon Marketing Manager, Assume the role as a marketing manager at Amazon who is reviewing an article for marketing-analysis purposes. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). The article must be published within the last 5 years. Write a 750-1,000-word review of the article that incorporates the following: APA.

1. A general overview of the  article. Include an opening paragraph providing the full APA-style      reference for the article you chose. Give a brief overview of the      following: thesis of the article, hypothesis, research design methods, conclusions, and recommendations.

Click Here To Receive Expert Guidance, Punctual Delivery,

and Customized Solutions For All Your Assignments.

Amazon Marketing Manager

1. Relationship to Business Marketing      content. Specify how the selected article relates to one or more of      the 4 Ps. Describe any interrelationships that exist among these marketing      disciplines.
2. A critical analysis as it      relates to Amazon. Did the process make sense? Was enough information      given to determine if results were valid? Were the statistics clear, and      did they support the results? Were the results generalizable to a wider      population than the sample subjects? Think about the process used, validity of results, use of statistics, and the ability to generalize to a      larger population.
3. A value assessment. Based on      the conclusions, what value exists in the article for a future manager in      the real world? How would the value of this article relate to your current      employment, internship, or other similar situation?

Amazon Marketing Manager

Relationship to Business Marketing      content. Specify how the selected article relates to one or more of      the 4 Ps. Describe any interrelationships that exist among these marketing      disciplines.

A critical analysis as it      relates to Amazon. Did the process make sense? Was enough information      given to determine if results were valid? Were the statistics clear, and      did they support the results? Were the results generalizable to a wider      population than the sample subjects? Think about the process used, validity of results, use of statistics, and the ability to generalize to a      larger population.

A value assessment. Based on      the conclusions, what value exists in the article for a future manager in      the real world? How would the value of this article relate to your current      employment, internship, or other similar situation?